Toyota Supply Chain - 78751 Words

SUPPLY CHAIN MANAGEMENT A STRATEGIC APPROACH TO THE PRINCIPLES OF TOYOTA’S RENOWNED SYSTEM ANANTH V. IYER SRIDHAR SESHADRI ROY VASHER New York Chicago San Francisco Lisbon London Madrid Mexico City Milan New Delhi San Juan Seoul Singapore Sydney Toronto Copyright  © 2009 by Ananth V. Iyer, Sridhar Seshadri, and Roy Vasher. All rights reserved. Except as permitted under the United States Copyright Act of 1976, no part of this publication may be reproduced or distributed in any form or by any means, or stored in a database or retrieval system, without the prior written permission of the publisher. ISBN: 978-0-07-162340-7 MHID: 0-07-162340-X The material in this eBook also appears in the print version of this title: ISBN:†¦show more content†¦Lee Acknowledgments Introduction Chapter 1. Toyota Learning Principles and the v4L Framework Chapter 2. Comprehensive Overview of Supply Chain Chapter 3. Mix Planning Chapter 4. Sales and Operations Planning Chapter 5. Production Scheduling and Operations Chapter 6. Parts Ordering Chapter 7. Managing Suppliers Chapter 8. Logistics Chapter 9. Dealer and Demand Fulfillment Chapter 10. Crisis Management Chapter 11. The Toyota Way of Managing Supply Chains Chapter 12. How to Apply Toyota Way Principles to Nonautomotive Supply Chains Chapter 13. The Beer Game and the Toyota Supply Chain Chapter 14. Reflections of Supply Chain Participants Chapter 15. Reflections vii ix xi 1 5 25 37 55 73 85 103 121 133 147 173 185 201 215 219 221 v Appendix Index This page intentionally left blank Foreword F or decades, Toyota’s success in the marketplace has been admired by business practitioners and executives alike. The automaker is the envy of others within the automobile industry, but the company is also considered to be the symbol of excellence in business in general. The firm has been the focus of research in academia. The power of Toyota has been attributed to its two distinct core values:Show MoreRelatedToyota Supply Chain Management1575 Words   |  7 PagesSUPPLY CHAIN MANAGEMENT To begin I should define a core competency as this is related with the Supply Chain in my review, so first, what is a core competency? According to Fitzsimmons (2012), core competency is something that the company does so well that it provides the company a competitive advantage. Core competency gives the company hard-to-imitate advantage. One of the Toyotas core competencies is their production system which is known as Toyota Production System (TPS). This is consistsRead MoreToyota s Supply Chain System Essay2115 Words   |  9 PagesThe Toyota Motor Corporation was founded in Japan in 1937 by Kiichiro Toyoda (Abdulmalek Rajgopal, 2007, p. 225). It was an offshoot of his father’s company, Toyota Industries, and Kiichiro purposed it to create automobiles. Today, Toyota is involved in designing, manufacturing and assembling motor vehicles for sale around the globe. As of March 31st, 2014, Toyota had 338,875 employees from all around the world (Toyota, 2015). Some of Toyotaâ €™s most popular brands are the Lexus series, Prius, CamryRead MoreOperation and Supply Chain Strategy in Toyota and Amazon2772 Words   |  12 PagesOperation and Supply Chain Strategy in Toyota and Amazon Introduction The main objective of business organizations is to remain competitive by providing a better services or best product to satisfying the needs of their customers. All business concentrate to satisfying the needs and wants of customers enables a business to thrive well in the competitive local and global market. Business put in places all important strategies on their operations and also on their supply chain to ensure they achieveRead MoreToyota Supply Chain7279 Words   |  30 Pages1. 0 Introduction to Supply Chain Management: A supply chain is a network of facilities and distribution options that performs the functions of procurement of materials, transformation of these materials into intermediate and finished products, and the distribution of these finished products to customers. Supply chains exist in both service and manufacturing organizations, although the complexity of the chain may vary greatly from industry to industry and firm to firm. Below is an example of aRead MoreSupply Chain Strategy Of Toyota946 Words   |  4 Pages Supply Chain Strategy of Toyota Background Founded by Kiichiro Toyoda in 1937, Toyota is one of the largest automotive manufacturers in the world with its headquarters in Toyota, Aichi. The firm operates in over 170 nations and regions across the globe. The company has a personnel base of over 330,000 worldwide (Toyota 9). Toyota’s vision is to be the most respected and admired corporation. Besides, the organization’s mission entails offering exceptional automotive products and services to itsRead MoreToyota and Volkswagen supply chain management4882 Words   |  20 Pagesof the Toyota and Volkswagen. It also explains about their supply chain relationship of those manufacturers. It also gives the advantages and disadvantages of those companies. I have also compared the strategies of Toyota and Volkswagen. I have collected some details regarding the future scope and threats for both the manufacturers. I have given some general statistics of both the companies. Then I have given some future strategies of those c oncerns. Definitions: Supply chain: Supply chain encompassesRead MoreReport Pl Toyota Supply Chain3149 Words   |  13 PagesTopic: Report plan: Toyota Supply Chain Name: Course: Instructor’s Name: Date: The early twentieth century was dominated with several multibillion companies. Some of these companies included the three major motor companies often named as the (Big 3). These were the General Motor, Chrysler and Ford. Toyota came up and replaced Chrysler and became the world number two after knocking out Ford in the year 2003. Since the year 2008, Toyota has remained on the world charts as the largestRead MoreMarketing: Inventory Problems Solutions956 Words   |  4 PagesA – Class or Mass Summary (100 word) Neptune is the North America’s third-largest seafood producer in a high-end business. The company is an upmarket player. Main distribution channels: †¢ grocery chains and retailers; †¢ the best restaurants on its region; †¢ wholesalers; †¢ its own fish market. They are facing a big inventory problem. Reasons †¢ new technologies; †¢ new lows; †¢ growing demand. Proposed solutions †¢ slash prices launching a new mass-marketRead MoreAn Inconvenient Truth Arises When Consumer Products Fail957 Words   |  4 Pagesproduct, the company or manufacturer absorb the cost of replacing and fixing defective products for consumers. For large companies, the costs of repairing faulty merchandise can accumulate to multi-billion dollar losses. Notably car manufacturers Toyota (TM), General Motors (GM), and Honda (HMC) have recently suffered the embarrassing consequences of product recalls. Not only affecting the automobiles, product recalls have occurred in the food, medicine and consumer electronics industries. The lastingRead MoreGeneral Motors : An Automobile Industry1470 Words   |  6 PagesSaab and created partnerships with other major car manufacturers, such as Suzuki and Subaru. Furthermore, alliances were formed with Honda and Toyota to collaborate on driving technology and GM was the first involved to utilize services such as OnStar (Stanford Graduate School of Business, 2012). However, the complexity of the global network supply chain to produce and manufacture a vehicle, while maintaining high customer satisfaction, resulted in GM thinking about how to incorporate strategic planning

The Analytical Versus Holistic Approach Of Leadership Essay

Overview In general, we are familiar with the quote managers do things right while leaders do the right things. In essence, the analytical versus the holistic approach of leadership addresses these two separate and distinct functions within an organization. For instance, a manager focuses on the daily operations of an organization with an emphasis on team delivery, budgeting, and supervising the employees. Contrarily, leaders within an organization focus their time on improvements and innovation. In particular, leaders can perform this function since they are not responsible for running the team and mired up in minutia. As a result, there is a misnomer that managers are leaders and leaders remain managers, but they are not exclusive. Therefore, being a manager and a leader requires different abilities and dispositions. With this in mind, management entails having the skills to plan, delegate, communicate, and motivation. An individual with the administrative skills may focus on the daily operations of an organization with an emphasis on team delivery, budgeting, and supervising the employees. Moreover, managers are working on organizational efficiency, speeding up the operation to cut costs and increasing productivity, and enforcing the rules and procedures. By having the proper leadership traits, managers can conceive the right decisions and accomplish these goals. As an illustration, consider a manager working on a budget, yet lacks the leadership characteristicShow MoreRelatedThe Analytical Versus Holistic Approach Of Leadership Essay3356 Words   |  14 PagesIntroduction In general, we are familiar with the quote managers do things right while leaders do the right things. In essence, the analytical versus the holistic approach of leadership addresses these two separate and distinct functions within an organization. For instance, a manager focuses on the daily operations of an organization with an emphasis on team delivery, budgeting, and supervising the employees. Contrarily, leaders within an organization focus their time on improvements and innovationRead MoreLiterature Review of Organizational Change, 2000 to 20083057 Words   |  13 PagesSelf, Thal Lo 2002). Many authors concur that the prime task of leaders is to bring about change and that leadership and change management are indeed inextricably linked (Burnes 2003, Stoker 2006, Maurer 2008). Robinson and Harvey (2008) maintain that the acceleration of globalisation has resulted in a tumultuous state of change as organisations struggle to adapt to new models of leadership. Consequently, few would dispute that with such increasing globalisation, deregulation, rapid pace of technologyRead MoreApplication of an Analytical Tool Box Design2236 Words   |  9 PagesIn this report, the aim is to provide company A with an analytical tool box design for achieving this match between research and product development. The final goal of the tools will be to encourage an imaginative climate in Company A which will increase the company’s profit margins in the long run. The report will adjust the normal technical pattern of problem identification through scanning, strategy/implementation and learning. At each stage of the report, the important set of tools will be analyzeRead MoreHow Personality Predicts Employee Performance1857 Words   |  8 Pagesperformance of an employee. Contextual performance refers to voluntary actions which are initiated to advance the interests of the organization. Contextual behaviors include keeping a positive approach, obeying rules and regu lations, politeness, loyalty, voluntarily work etc. Employees having Conscientiousness approach follow directions, are regular and stay far from engaging in unethical actions. Agreeable employees are supportive and caring towards their colleagues; however those employees which scoreRead MoreStrategic Innovation8306 Words   |  34 Pagesinnovation-point.com Page 1 A Framework for Strategic Innovation Table of Contents 1. 1.1. 1.2. THE ART AND DISCIPLINE OF STRATEGIC INNOVATION ............. 3 Traditional strategy versus Strategic Innovation ................................................................. 4 Serendipitous versus Strategic Innovation............................................................................ 4 2. 2.1. THE SEVEN DIMENSIONS OF STRATEGIC INNOVATION............... 5 A Managed InnovationRead MoreGlobal Human Capital Management Trends4491 Words   |  18 Pagesprofitable company but with the globalization of culture and the marketplace, due in part to the technology growth and the internet, they cannot successfully work with an outdated human resource system. The casinos have had a transactional style of leadership; believing that the primary purpose of a subordinate is to do their jobs, create clear work requirements, and expect the job to be done without question and immediately. The leaders have a realist view of thinking and use their expertise as theirRead MoreStarbucks Business Plan31663 Words   |  127 PagesIntroduction – what is Starbucks? 10 2.1 Subject field 11 2.2 Problem and problem formulation 11 2.3 Project design 12 3 Methodology and theory of science 14 3.1.1 Three methodological views of Arbnor and Bjerke 14 3.1.1.1 The analytical view 15 3.1.1.2 The systems view 17 3.1.1.3 The actors view 19 3.1.2 Four sociological paradigms of Burrell and Morgan 21 3.1.3 Functionalist paradigm 22 3.1.4 Interpretive paradigm 23 3.1.5 Radical humanist paradigm 23 3.1Read MoreManaging for the Future Organizational Behavior Processes7280 Words   |  30 Pagesselect the modules you want and we will provide an ISBN to you that will be unique to your custom Ancona text. Each custom order includes, at no additional cost, a short introduction to Managing for the Future, which lays out the texts basic analytical frameworks and varied goals for the course. ATTN: Custom Database Order Coordinator DATE: _ FAX: 800.270.3310 # of PAGES: _ o Please call me with the ISBN o Please e-mail me the ISBN Instructor Name _ School _ Address _ Telephone # _ Read MoreQualitative Research Methods Essay13327 Words   |  54 Pagesis on women in leadership, the objective of this research is to evaluate case study, phenomenological, and grounded theory. In effort to better understand the challenges women in leadership face in climbing the corporate ladder; this researcher selected the phenomenological method for conducting the research. Then, the plan is to synthesize the findings, and in conclusion, analyze the issues associated with sample selection, validity, and bias as they pertain to women in leadership. QualitativeRead MorePROC 5000 Midterm Prep Essay8984 Words   |  36 Pagesin the context of strategic alliances, organizations are looking at total cost as a criterion, thus allowing win-win relationship building to lower total costs. Most public and private sector organizations are expected to use integrative (win-win) versus distributive (win-lose) negotiations, as they move away from adversarial and toward collaborative relationships with suppliers. Supplier Outsourcing In the private sector, executive managements perception of supplier importance and of the purchasing/sourcing

Interpretive Analysis of Abe Kobos The Red Cocoon Essay Example For Students

Interpretive Analysis of Abe Kobos The Red Cocoon Essay Generally speaking, the purpose of most forms of artistic expression such as literary art, music, or art itself is a mode by which the author can express him/herself with. They use their respective skills and/or interests to convey feelings or thoughts on any given topic. Short fiction is by no means exempt from this. Many writers use their literary skills to express dreams, aspirations, opinions, or even political viewpoints. In order to make a dertermination of a probable origin for a story, research into the authors life and beliefs most likely will prove benefical. With this in mind, Abe Kobos story The Red Cocoon seems to be a prime example of an author expressing his political viewpoints and his personal conflicts with society through literature. Given this, researching his life and political stance might help to support or negate such an assumption. The Red Cocoon begins with a man walking down a street discussing with himself the problem of not having a house to go home to. The narrator, who is also the main character, jumps abruptly from topic to topic throughout the story, but this reoccuring theme of the lack of a house seems to be a central idea. As the narrator comtemplates, he wonders if he has just forgotten his house and proceeds to knock on the door of a random house to find out if this is what has happened. After he has explained his plight to the woman who answers the door, he begins arguing with her over having proof that it is not his house. Shortly thereafter, the narrator begins to ponder wether or not things such as concrete pipes or park benches are his house. Deciding that they are on their way to belonging to someone or that they belong to everyone and not just one person, he begins to wonder if anything exsists that belongs to no one. At the end of the story, he finds that one of his legs begins to unwind into a silk thread and wrap him up in a cocoon. Abe Kobos story is quite abstract and seems to have little meaning. In fact, that is just the opposite. After reading some information about Abe Kobo, the story seems to take on a new meaning. Abe Kobo is considered to be one of the leading authors during the post-WWII era of Japanese history. Many of his works use what was then radical artistic methods of literature (Abe Kobo). In his early childhood, Abe was living in Manchuria which was occupied by the Japanese at the time. Being born in Japan, altough Abe felt strong ties to the chinese, he was left feeling like an outsider and rejected by both societes. After the war, Abe became more and more antinationalist and was interested in marxism and communism. Soon, he even joined the Japanese Communist Party (Abe Kobo). He was quite involved in political issues at this time and many of his early writings preceding the early 60s deal with his issues about society says Clerk and Seigal in Modern Literatures of the Non-Western World (136). With this information about Abe Kobo, an interpretation of The Red Cocoon emerges with heavy political and social tones. The narators central problem of attempting to find out why he does not have a house seems to point to not only Abes feelings of isolation during his childhood, but also his socialist political viewpoints at the time. The Red Cocoon was written in 1949, a period of Abes life when he was a strong political activist (Clerk and Seigal, 136). Utopian marxist or communist views on society center around a flat heirarchial structure where no one is more powerful or of a higher class than any other. The property of the country is reffered to as property of everyone and ownership is somewhat denounced in the strictist forms of the political stance. .ub0f8f859180dfa410e6cc358d75fef17 , .ub0f8f859180dfa410e6cc358d75fef17 .postImageUrl , .ub0f8f859180dfa410e6cc358d75fef17 .centered-text-area { min-height: 80px; position: relative; } .ub0f8f859180dfa410e6cc358d75fef17 , .ub0f8f859180dfa410e6cc358d75fef17:hover , .ub0f8f859180dfa410e6cc358d75fef17:visited , .ub0f8f859180dfa410e6cc358d75fef17:active { border:0!important; } .ub0f8f859180dfa410e6cc358d75fef17 .clearfix:after { content: ""; display: table; clear: both; } .ub0f8f859180dfa410e6cc358d75fef17 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .ub0f8f859180dfa410e6cc358d75fef17:active , .ub0f8f859180dfa410e6cc358d75fef17:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .ub0f8f859180dfa410e6cc358d75fef17 .centered-text-area { width: 100%; position: relative ; } .ub0f8f859180dfa410e6cc358d75fef17 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .ub0f8f859180dfa410e6cc358d75fef17 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .ub0f8f859180dfa410e6cc358d75fef17 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .ub0f8f859180dfa410e6cc358d75fef17:hover .ctaButton { background-color: #34495E!important; } .ub0f8f859180dfa410e6cc358d75fef17 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .ub0f8f859180dfa410e6cc358d75fef17 .ub0f8f859180dfa410e6cc358d75fef17-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .ub0f8f859180dfa410e6cc358d75fef17:after { content: ""; display: block; clear: both; } READ: The Odd Man Out Essay Abes character in The Red Cocoon seems to be having problems with ownership of houses and other pieces of property. The question is asked, Even if it isnt mine, cant there be just one thing that doesnt belong to anyone? This question appears to have socialist .

Saint Essays - Cardinals Created By Pope John Paul II, Pope Francis

Saint Francis Life St. Francis's life began as any other man of his time. He was a wealthy individual who was preoccupied with material comforts. This preoccupation also led him to fear the poor, especially lepers. St. Francis then entered into a conversion that led him to be an alter Christus. He gave up all his material possessions and embraced poverty and welcomed the poor and needy into his life with open arms. he ignored the ridicule he received from both his family and his peers and entered this new way of life and became dedicated to helping people in need. St. Francis's conversion began after he had been imprisoned for a year in a foreign country. He returns home and falls ill and is bedridden for another year. He then sets out for another war, but is called home by the beckoning of God. His conversion is gradual as he begins slowly working with the poor and the lepers. Francis eventually becomes estranged from his family and is brought before the Bishop of Assisi by his father. Here Francis publicly renounces his inheritance, strips his clothes, and begins his journey in search of God's Kingdom. Francis is ridiculed by his friends and his peers, but he endures the humiliation and continues his work with the poor. Now Francis begins to imitate Jesus and begins preaching, this leads to many men following Francis and creation the Franciscan Order. These men went throughout the cities and countryside helping the poor and rebuilding the church both physically and spiritually. For the rest of Francis's life he spread the word of God, and in his death he received the great honor of Sainthood. St. Francis not only touched the lives of people in his own time, but he also touched the next generation with his teachings he has left behind. The mere mention of St. Francis's name brings to mind poverty. This is a man who gave up all his worldly possessions and joined the beggars in the streets. St. Francis's reasoning for doing the was to become closer to God and his kingdom. Francis's relationship to poverty can be defined by these lines, "holy poverty stands high above all the virtues that prepare in us a dwelling place for God..." (Sacrum Commercium). It also states that, "blessed are the poor in spirit," Jesus said, "for theirs is the kingdom of Heaven." As Francis interprets the Bible, God enters your life only when you are poor in spirit, and when this occurs the kingdom of Heaven is made available to you. St. Francis and his followers took these words to heart and lived every day of their lives following these lessons. Becoming closer to God was the sole reason for Francis's vow of poverty. Accompanying this vow he also believed he had the solution to war. St. Francis taught his followers that if they had possessions that they would need arms to defend them. He believed that possessions led to violence, hatred, and war. Individuals self worth is to often measured by how money they possess of what possessions they have. Without possessions mankind would all be on equal footing and there for less problems would exist. Today reality shows us that such a way of living is not possible. In today's world, instead of flaunting our wealth, we can share and try not to measure people to these standards. When one brings these teachings into the twentieth century it is hard to imagine actually following them as St. Francis did. When I think of myself and all the materials that we possess; giving everything up is not an option. We are a selfish human race as a whole, and we thrive on buying the newest technology and latest fashions. Giving our time by volunteering and giving to various charities are two small ways we, even as college students, can make a difference. It may not appear to be as radical as St. Francis's conversion but if everyone contributes in a small way it will make a world of difference.

Telecommunications

Telecommunications The transmission of words, sounds, images, or data in the form of electronic or electromagnetic signals or impulses. Transmission media include the telephone (using wire or optical cable), radio, television, microwave, and satellite. Data communication, the fastest growing field of telecommunication, is the process of transmitting data in digital form by wire or radio.Digital data can be generated directly in a 1/0 binary code by a computer or can be produced from a voice or visual signal by a process called encoding. A data communications network is created by interconnecting a large number of information sources so that data can flow freely among them. The data may consist of a specific item of information, a group of such items, or computer instructions. Examples include a news item, a bank transaction, a mailing address, a letter, a book, a mailing list, a bank statement, or a computer program.The devices used can be computers, terminals (devices that transmit and receive informa tion), and peripheral equipment such as printers (see Computer; Office Systems).Representative academic library LAN with external ...The transmission line used can be a normal or a specially purchased telephone line called a leased, or private, line (see Telephone). It can also take the form of a microwave or a communications-satellite linkage, or some combination of any of these various systems.Hardware and SoftwareEach telecommunications device uses hardware, which connects a device to the transmission line; and software, which makes it possible for a device to transmit information through the line.HardwareHardware usually consists of a transmitter and a cable interface, or, if the telephone is used as a transmission line, a modulator/demodulator, or modem.A transmitter prepares information for transmission by converting it from a form that the device uses (such as a clustered or parallel arrangement of electronic bits of information) to...

How to Find the Phoenix Constellation

How to Find the Phoenix Constellation The Phoenix constellation is a southern-hemisphere star pattern. Named after the mythical bird, Phoenix is part of a larger grouping of southern-hemisphere constellations referred to as the Southern Birds. Finding Phoenix To locate Phoenix, look toward the southern region of the southern hemisphere sky. Phoenix is located between the constellations Eridanus (the River), Grus (the crane), and Horologium, the clock. Parts of the constellation are visible to northern hemisphere observers south of the 40th parallel, but the best view is reserved for those living well south of the equator.   Phoenix constellation is a galaxy-hunters delight, with a number of galaxies and clusters. Click to enlarge. Carolyn Collins Petersen The Story of Phoenix In China, this constellation was considered part of the nearby Sculptor star pattern and was viewed as a fish-catching net. In the Middle East, the constellation was called Al Rial and Al Zaurak, the latter of which means the boat. This terminology makes sense, as the constellation is located nearby to Eridanus, the river constellation. In the 1600s, Johann Bayer named the constellation Phoenix and recorded it in his astronomical charts. The name came from the Dutch term Den voghel Fenicx or The Bird Phoenix. French explorer and astronomer Nicolas de Lacaille also charted Phoenix and applied Bayer designations to the brightest stars in the pattern.   The Stars of Phoenix The main part of Phoenix looks like a triangle and a lopsided quadrangle stuck together. The brightest star is called Ankaa, and its official designation is alpha Phoenicis (alpha indicates the brightness). The word Ankaa comes from Arabic and means Phoenix. This star is an orange giant located about 85 light-years away from the Sun. The second brightest star, beta Phoenicis, is actually a pair of yellow giant stars in orbit around a common center of gravity. Other stars in Phoenix form the shape of a boats keel. The official constellation assigned by the International Astronomical Union contains many more stars, some of which appear to have planetary systems around them. The constellation Phoenix as shown in the official IAU charts. IAU/Sky Publishing Phoenix is also the radiant for a pair of meteor showers called the December Phoenicids and the July Phoenicids. The December shower occurs from November 29 until December 9; its meteors come from the tail of comet 289P/Blanpain. The July shower is very minor and occurs from July 3 to July 18 each year.   Deep-Sky Objects in Phoenix Located in the far south position in the sky, Phoenix is far from the Milky Ways abundant star clusters and nebulae. Nevertheless, Phoenix is a galaxy hunters delight, with numerous types of galaxies to explore. Amateur stargazers with a decent telescope will be able to view NGC 625, NGC 37, and a group of four called Roberts Quartet: NGC 87, NGC 88, NGC 89, and NGC 92. The quartet is a compact galaxy group about 160 million light-years away from us.   The Phoenix Cluster galaxies seen in x-ray, visible light, and ultraviolet wavelengths. X-ray: NASA/CXC/MIT/M.McDonald et al; Optical: NASA/STScI; Radio: TIFR/GMRT Professional astronomers study these galaxies in an effort to understand how such giant associations of galaxies exist. The biggest one in the area is the Phoenix Cluster: 7.3 million light-years across and located 5.7 billion light-years away. Discovered as part of the South Pole Telescope collaboration, the Phoenix Cluster contains a highly active central galaxy that produces hundreds of new stars per year. Although it cant be seen with amateur telescopes, an even larger cluster exists in this region, too: El Gordo. El Gordo is comprised of two smaller galaxy clusters colliding with each other.

Physician-Patient Communication Changed by Electronic Mail Exchange Annotated Bibliography

Physician-Patient Communication Changed by Electronic Mail Exchange - Annotated Bibliography Example It was estimated in 2004 than 64% of physician’s use email in their communications with staff, patients, colleagues and third-party payers. This study found that patients are often frustrated and upset with the difficulty they encounter when trying to reach a physician by telephone hence the increase in patients requesting physicians to use email as a communication method. Benefits for physicians allow them to respond at any time and at their convenience while also allowing templates to be provided that respond to certain questions regarding care. Patient Gateway was used as a pilot program in certain ambulatory clinics. Results indicated that physicians felt the program was a positive though limitations of the study were that physicians were not yet using direct general messaging and the sample size was relatively small. The majority of the European populations use the internet for health reasons; only 10% communicate with their physician this way. Two distinct suppliers of internet secure patient communication systems supplied a list of those offices that were currently using their system and of those offices 9 participated in this study.

How Management Teams can have a good fight Essay

How Management Teams can have a good fight - Essay Example The authors clearly explain their view on the impact of conflicts in the organization. This paper criticizes the authors’ idea on the conflict resolution among the management and the eventual impact on the firm. According to the authors, conflicts may have both negative and positive ending. Considering that most managers regard themselves as rational decision makers, they may not effortlessly accept an opinion from any other person and they may, perhaps, deem as a personal attack from their fellows when the colleagues make some remarks. It is difficult for most managers to make a distinction between personal differences and opinion peculiarity and maintaining the spirit of working as a team. The need to work as a team is sometimes assumed by managers as personal hostility and discord takes over the teamwork spirit. Fun, openness and productivity with no or less politicking and posturing represent the only way managers can come up with a healthy decision (Eisenhardt, Kahwajy & Bourgeois 78). Managers are required to manage their conflicts democratically with a clear distinction between substantive and personal issues. In managing interpersonal conflicts, executive were prepared with information that is more detailed and multiple alternatives to enhance the quality of their debate. Availability of more data, which are objective-based, compels managers to focus on issues rather than personal matters or useless arguments rooted in ignorance. Inadequate information makes management rely mostly in guesses and baseless assumptions, which does not help the firm. Reliance on facts reduces involvement on personal issues, thus, reducing interpersonal conflicts. In addition, administrators used humor and shared a common goal in debates while maintaining a balanced power structure. Furthermore, managers should be deeply involved in creating different options thus plummeting disagreement amongst decision-making participants which, in turn, promotes teamwork. Individua l commitment in decision-making is achieved when joint effort is put in creating a number of alternatives. The authors further assert that the more the number of choices made by management, the greater the chances of coming up with more appropriate options. By creating common goals in the teamwork, managers should outline their strategic options as collaborative rather than competitive while every individual must endeavor to achieve best possible solution for the group. Common goal does not imply uniform thinking but, rather, require everyone to have a clear vision towards a particular goal. Lack of common goal makes some members of the team think that they are in competition, thus, framing decisions as reactions to threat (Eisenhardt, Kahwajy & Bourgeois 80). Using humor in decision making by the team releases tension among the management team and upholds collaborative spirit by making the business fun. The excitement while in decision making process reduces stress and brutal compe tition. Interpersonal conflicts are greatly reduced by using humor as a tool to avoid hostile and stressful environment. Humor acts as a defensive mechanism by decreasing the team temperatures and blunting the threatening edge of negative information. Humor that has very positive effect on mood may allow communication of difficult information in a more tactful manner and less threatening way. Furthermore, humor may make people more

Coke as Cleaning Agent Essay Example for Free

Coke as Cleaning Agent Essay Trademark Facts Coke is known for being the most recognized trademark in all of the world, boasting a near 94% brand recognition by the worlds population. One contributing factor to this statistic is a long-term partnership with the Olympics. This partnership began at the 1928 Summer Olympics in Amsterdam. In 1983, Diet Coke was launched in Australia and within 12 months became the number two soft drink of choice in the country, after Coke. Coke also boasts over 500 brands and more then 1,200 bottling plants in various parts of the world. Sponsored Links Industrial Hand Cleaner Antibacterial, Protective Hand Soap Multi-purpose Ind. Hand Solutions www.chemsearch.ph/handsoap Consumer Facts According to CokeFacts.com, it is estimated that nearly 10,450 soft drinks from Coca-Cola are consumed every second of every day. Ten bottles of Coke on average were consumed during the first year that Coke was distributed. In 2009, it is estimated that more than one billion servings are consumed every single day. Cooking Agent Facts Coke can also be used in different cooking situations. Many people will pour a whole can of Coke into a baking pan and then wrap up the ham or other meat of choice in aluminum foil. They will then bake the ham while it is resting in the pan filled with Coke. It is said to produce a very moist ham once it is all done. Cleaning Agent Facts Surprisingly, Coke can be a great cleaning agent as well. It can be used to clean corrosion off of car battery terminals, to loosen a rusty bolt or help to remove film off of your car windshield. One of the most bizarre uses for Coke is to use it as a cleaning agent for the toilet. Supposedly, you can pour a can of Coke into the toilet, let it sit for several minutes, and then flush the toilet. The result: a clean and functional toilet. Read more: Facts About Coke | eHow.com http://www.ehow.com/about_5409773_coke.html#ixzz2K5itRtDt

Joan of Arc :: biographies bio biography

Jeanne d'Arc, commonly known as Joan of Arc , is the national heroine of France. Born in 1412 she was raised as a religious French peasant in Domrà ©my, in eastern France. Joan of Arc is famed for her input in several victories during the Hundred Years War, which actually lasted 116 years, and the coronation of King Charles VII. At the young age of twelve years old Joan first encountered the heavenly "voices" sent by Saint Michael, Saint Catherine, and Saint Margaret. The "voices" told her to drive out the English and help the Dauphin, soon to be Charles VII of France, to Reims to his coronation. Joan convinced Robert de Baudricourt that she was sent by god to save France. Baudricourt was skeptical, but her persistence gradually made an impression on him. On 17 February she announced a great defeat which had befallen the French arms outside Orlà ©ans (the Battle of the Herrings). As this statement was officially confirmed a few days later, her cause gained ground. At the battle of Orleans in May 1429, Joan led the troops to a miraculous victory over the English. She continued fighting the enemy in other locations along the Loire. Fear of troops under her leadership was so formidable that when she approached Lord Talbot's army at Patay, most of the English troops and Commander Sir John Fastolfe fled the battlefield. Fastolfe was later stripped of his Order of the Garter for this act of cowardice. Although Lord Talbot stood his ground, he lost the battle and was captured along with a hundred English noblemen and lost 1800 of his soldiers. Charles VII was crowned king of France on July 17, 1429 in Reims Cathedral. At the coronation, Joan was given a place of honor next to the king. One year later she was captured by the Burgundians while defending Compiegne near Paris and was sold to the English. The English handed her over to the ecclesiastical court at Rouen led by Pierre Cauchon to be tried for witchcraft and heresy. Much was made of her wearing male clothing. She was told that for a woman to wear men's clothing was a crime against God. Her determination to continue wearing it (because her voices hadn't yet told

Conservation of Races Essay

The United States of America, since its commencement, has been a â€Å"melting pot† of different nationalities. While the term melting pot sounds forthcoming, this is not the case in reality. Many times cultures collide due their differences in ideology, culture, and geographical proximity. Such culture clashes have marked the history of the United States. Race is usually thought of in the physical sense with difference in skin color, hair, facial features, and language. Although race usually follows along physical lines, it is much more far reaching and extends into the social and cultural beliefs. In the past, the dominant trend was to keep these beliefs separate, consequently increasing the feeling of racial unity and racism in society. History has shown us that man has used segregation as a method of not only keeping the peace, but also of keeping the purity of a race in tact. In 1897, an address to the Negro Academy entitled â€Å"The Conservation of Races,† W. E. B. Dubois states: â€Å"The question, then which we must seriously consider is this: What is the real meaning of Race; what has, in the past, been the law of race development, and what lessons has the past history of race development to teach the rising Negro people? I thought the caliber of Dubois’ intelligence and boldness to ask the question was compelling. Throughout this essay I will explore and illustrate how Dubois comes to answer the questions, which he asked his audience. I found it easier to dissect the complex question into three separate questions. First I will illustrate how Dubois defines race. Then I will pinpoint where the basis of the law of race development is formulated. Finally, he answers the question; what can lessons of past history of race development teach the rising Negro? W. E. B Dubois writes that he believes that the conservation of races is the cornerstone of keeping the Negro race pure and intact. Thus, for him, race preservation is not backed only with racial motives, but to help society better itself as a whole. The history of the world is outlined by the histories’ of different groups and races. He states, â€Å"If it be true the history of the world is the history, not of individuals, but of groups, not of nations, but of races, and he who ignores or seeks to override the race idea in human history ignores and overrides the central thought of history (pg.142). In â€Å"The Conservation of Races† Dubois stresses the importance of surveying the whole question of race. He criticizes a biological account of race. He claims that such an account is inadequate because it fails to explain both the wide variety of physical traits within a race and the physical likenesses shared by all humans. For example he states, â€Å"Many criteria of race differences have in the past been proposed, as color, hair, cranial measurements and language. And manifestly in each of these respects differ widely (pg 142)†. Instead, Du Bois proposes a definition of race based on sociohistorical criteria that emphasized cultural and political loyalty. He defines race as: a vast family of human beings, generally of common blood and language, always of common history, traditions and impulses, who are both voluntarily and involuntarily striving together for the accomplishment of certain more or less vividly conceived ideals of life (pg. 142). I would have to agree with Dubois that race is a combination of language, traditions, color, impulses, common blood and ideals of life. This is extremely evident in the anatomy of the world. You can have people who are physically, spiritually, politically, socially, etc. very different be members of the same race. â€Å"Although the wonderful developments of human history teach that the grosser physical differences of color, hair and bone go but a short way towards explaining the different roles which groups of men has played in Human Progress, yet there are differences- subtle, delicate, and elusive, though they may be – which have silently but definitely separated men into groups† (pg 142). Here Du Bois suggest an ideal of the law of race development. He further adds, â€Å"At all times, however, they have divided human beings into races, which, while they perhaps transcend scientific definition nerveless, are clearly defined to the eye of the Historian and Sociologist† (pg. 142). I think and maybe Du Bois would agree that the idea of race is an outdated, invalid scientific concept used to categorize individuals and validate who is superior or inferior. As discussed in class I don‘t think racism will ever cease to exist, because the ideal of race is far too prevalent from individuals of all sizes, shapes, and colors. And focusing on the illusion of race will never solve the problem of racism. The only way to stop racism is to end the classification of individuals based on meaningless physical characteristics as a whole and celebrate diversity. Finally, he answers the third part to his complex what can the lessons of past laws of racial development teach rising Negro people. By answering this question he attempts to motivate African Americans to create a recognizable culture and make a difference in the world. He believed that African Americans had potential. He thought that in order eliminate the problems African Americans were facing the focus must first be on boosting the African American culture. He states, â€Å"As such, it is our duty to conserve our physical powers, our intellectual endowments, our spiritual ideals; as a race we must strive by race organization, by race solidarity, by race unity to the realization of the broader humanity which freely recognizes differences in men, but sternly deprecates inequality in their opportunities of development† (pg. 145). Dubois also saw the need for one main intellectual entity, a Negro Academy. Dubois eloquently stated, â€Å"†¦ for all these products of the Negro mind, which we may call a Negro Academy. Not only is all this necessary for positive advancements, it is absolutely imperative for negative defense† (pg. 145). He also notes that the African race has not yet been able to share its message. He sates, â€Å"For the development of Negro genius, of Negro literature and art, of Negro spirit †¦ Negroes inspired by the vast ideal, can work out in its fullness the great message of humanity† (pg. 144). In closing, races embody within themselves the answers modern society’s problems. However, a better description of the status of the Negro message would be a work in progress.

Heroism

We need heroes in our society, or in any society, because they give us someone to model ourselves after. The average human being, however pushed around or caged in they may be is unwilling to brave the dangers inherent to resolving the problems that plague them. Crime may overwhelm a city, but we do not care until it affects us personally; and even then we only usually worry about whatever facet of it has impact on our own life. We are inherently selfish creatures, and are possessed of a vile need to protect our own before, or even at the cost of, others. ? However, in the image of a superhero we see somebody who is willing to sacrifice themselves in order to improve our lot. Whether this is a fictional superhero like Batman or Spiderman, or a real life hero such as a soldier who throws himself on a grenade to save those around him does not matter. What matters instead is that we are given role models that exemplify what we know we should morally do, but what we often cannot make our selves do. We see somebody take the initiative and right the wrongs, despite the dangers to themselves. A society without superheroes is a society without hope, where the human condition inflicts despair and misery alone. Without somebody, real or fiction, to model our behavior after, we will only continue to behave as selfishly as we can. Every religion is based on this ideal, from Christianity to Buddhism to Islam; we follow the example of someone who sacrificed him or herself for a greater cause, and in doing so we improve the lives of those around us. These religious heroes serve just as important a purpose of any other role model; they give us somebody to pattern ourselves after. We have all had a role model at some point in our lives, and many of us still do. They are what we cling to when we face hardship or a difficult decision. They are the people we think of in dark times, and consider â€Å"What would Jesus, or Abe Lincoln, or Jackie Robinson, or even Superman do? † And the answer is the idealized moral choice, one that we see exemplified in another. It is that action, which we see another take, which gives us hope that there can be a choice other than the selfish one, that there is a reason to take the hard path. The mass media influences our society today in what many should look up and follow their steps to.They create role models for the youth to base their decisions in life so they follow their role model’s actions. â€Å"Research on violent television and films, video games, and music reveals unequivocal evidence that media violence increases the likelihood of aggressive and violent behavior in both immediate and long-term contexts† says Anderson, (Anderson, The Influence of Media Violence on the Youth). This generation lacks leaders that positively impact the youth into doing virtuous and productive actions. The media should expose role models that demonstration good qualities to influence the individuals into following t hem.Instead they show bad role models for people to follow or for the youth to look up to. Quality a modern day leader should possess, Inspiring words, actions and emotions that propel others to go beyond their preconceived limits. The motives of a successful leader should be genuine and not just for show. Good examples of genuine motives to do good deeds are saints, who fit in the classification of respectable role models to follow. If people were exposed to the saint’s actions by the media today, they might be influenced positively than what the mass media shows presently.Whether if it is what we should wear, act, eat, or believe in, the media today dubs a certain â€Å"normal† to it. Rayuso explains, â€Å"Young people are in a stage of life where they want to be accepted by their peers, they want to be loved and be successful. The media creates the ideal image of a beautiful men and women and tells you what the characteristics of a successful person are; you can s ee it in movies and TV† (Mass Media Influence on Society). Young people look up to celebrities and their identity is reflected on them. Sometimes it’s a good thing and other times it is a bad thing.Celebrities need to function as a role model to their audience because the society today is greatly influenced by them. The media is everywhere and it is difficult for society to ignore. The ideal modern day role model should possess different positive qualities. They should possess characteristics of being model for children by displaying a general care and concern for everyone, openness to communication, and executing good examples of how to deal with certain situations. An admirable leader should inspire someone to mimic their good deeds for the community and bring out the best in them.I think the ideal leader for the 21st century will be one who creates an environment that encourages everyone to stretch his or her capabilities. A role model provides inspiration and motiva tion to pursue accomplishments. One should treat other how him or her would want to be treated. Treating others with respect no matter where they came from and taking full responsibility for their actions are other qualities. â€Å"You’ve got to have the highest ethical standards to be an effective role model, and have to lead, and create an atmosphere of ethical behavior in the society.Having good morals is the main key in being an ideal role model for those looking up to you. Being a role model goes hand in hand with leadership skills and standing up for your beliefs and taking action. Making poor choices on whom you want to admire and be like, many of the youth go through a rough path because of their role model’s choices in life that they choose to follow too. Good successful leaders are needed to transfer people into choosing decent choices while also respecting them. For example, Successful leaders improved the performance of people by not being forceful or inti midating.Good leaders bring out the best in people through trust, respect, and inspiration. The youth should consider looking up to someone who has heroic like qualities instead of what the mass media is feeding to them. Forbes defines heroes, â€Å"Heroes are people who perform extraordinary deeds or provide selfless examples. They go beyond what is expected. We live in an age that does not want to acknowledge the hero. Rather, we want to look for people’s flaws. The media focusing on the celebrities poor choices and display it for the youth to see, making it common for them to be exposed to bad choices.The motives of the leader are important, and should be for pure intentions such as helping others, and not for the public recognition. Many people just desire to look good and do not really work hard to gain the rightful attention they deserve. he media today display celebrities that don’t have the best ethics or choices for the society to absorb from. The mass media tend to show celebrities partying, drinking, and using drugs, which if anything, influence the youth into following the celebs’ choices instead of encouraging them to do productive activities.They also do not hold up certain qualities needed to make an ideal role model, leader, or hero unlike saints. John water explains, â€Å"The young do not really have models, except perhaps from the television. They do not even know themselves. It is true because courage is an essential quality in heroism. Heroes have courage to be true to themselves. They are celebrated for their courage, nobility, or exploits. Our choice of hero / role model reveal what we value, and what is important to us therefore; we should base our choices on good examples seen in righteous models who have a vision and show their beliefs through their

Le match Coca vs Pepsi.

Le match Coca vs Pepsi. Le match Coca-PepsiCoca est le leader mondial du marchÂÆ'Â © et reprÂÆ'Â ©sente donc un exemple pour Pepsi et d'autre part, et plus important Coca est en fait le seul vÂÆ'Â ©ritable concurrent de Pepsi au niveau mondial. DerriÂÆ're les 2 gÂÆ'Â ©ants le trou est fait, Cardbury-Schweppes, NumÂÆ'Â ©ro 3 du secteur a vendu, fin 1998 ses activitÂÆ'Â ©s boisson hors USA ÂÆ' ... Coca. Virgin Cola, le trublion du secteur fait encore de la figuration. Pepsi a ,en fait, une position de challenger par rapport a Coca mais celui-ci lui mÂÆ'ne la vie dure. Les 2 gÂÆ'Â ©ants du cola se livrent une guerre industrielle sans ÂÆ'Â ©gal. Ce combat dure depuis plus d'un siÂÆ'cle et n'a pas d'ÂÆ'Â ©quivalent. Pourtant sur le papier les 2 compagnies sont trÂÆ's diffÂÆ'Â ©rentes. Avec 66% de ses ventes et 75% de ses profits hors des USA, Coca-Cola reste une caricature de la ‚Â « world company ‚Â ». Tres centralisÂÆ'Â ©e ( toutes les dÂÆ'Â ©cisions sont prises ÂÆ' Atl anta dans le ‚Â « Coca-Cola building ‚Â ») elle rÂÆ'Â ©alise a 113 ans 100% se son activitÂÆ'Â © dans le secteur de la boisson.English: A Coke pinCoca a ÂÆ'Â ©tÂÆ'Â © inventÂÆ'Â © en 1866 par un pharmacien, le docteur Pemberton( Il est donc plus jeune que Pepsi). Il a ÂÆ'Â ©tablit ses activitÂÆ'Â ©s dans 200 pays ou il commercialise plus de 160 breuvages diffÂÆ'Â ©rents. Il reprÂÆ'Â ©sente 51% du marchÂÆ'Â © mondial du soft-drink, et 2% du marchÂÆ'Â © planÂÆ'Â ©taire des boissons non alcoolisÂÆ'Â ©es. Pepsi lui joue la carte de la diversitÂÆ'Â ©, la moitiÂÆ'Â © se son chiffre d'affaires provient de son activitÂÆ'Â © biscuits d'apÂÆ'Â ©ritifs ÂÆ' l'enseigne Frito-Lay. La firme est donc leader mondial dans ce secteur qui lui est trÂÆ's profitable. Jusqu'en 1997 Pepsi possÂÆ'Â ©dait ÂÆ'Â ©galement en portefeuille les restaurants Kentucky Fried Chicken, Pizza-Hut et Taco-Bell. Ces activitÂÆ'Â ©s ont depuis ÂÆ'Â ©tÂÆ'Â © logÂÆ'Â ©es dans Tricorn une entitÂÆ'Â © indÂÆ'Â ©pendante cotÂÆ'Â ©e a Wall Street, afin de gÂÆ'Â ©nÂÆ'Â ©rer du...

Biography of Christine de Pizan, Medieval Writer

Biography of Christine de Pizan, Medieval Writer Christine de Pizan (1364 to 1430), born in Venice, Italy, was an Italian writer and political and moral thinker during the late medieval period. She became a prominent writer at the French court during the reign of Charles VI, writing on literature, morals, and politics, among other topics. She  was noted for her unusually outspoken defense of women. Her writings remained influential and oft-printed through the 16th  century, and her work returned to prominence during the mid-20th  century. Fast Facts: Christine de Pizan Known For: Early feminist thinker and influential writer in the royal court of Charles VI of FranceBorn: 1364 in Venice, ItalyDied: 1430 in Poissy, FrancePublished Works: The Book of the City of Ladies, The Treasure of the City of LadiesFamous Quote:  Ã¢â‚¬Å"The man or the woman in whom resides greater virtue is the higher; neither the loftiness nor the lowliness of a person lies in the body according to the sex but in the perfection of conduct and virtues.†Ã‚  (from  The Book of the City of Ladies) Early Life Pizan was born in Venice to Tommaso di Benvenuto da Pizzano, later known by the Gallicized moniker Thomas de Pizan, in reference to the family’s origins in the town of Pizzano. Thomas was a physician, astrologer, and politician in Venice – then a republic in its own right – and accepted a posting to the French court of Charles V in 1368. His family accompanied him there. Unlike many of her contemporaries, Pizan was well educated from a young age, in large part thanks to her father, who encouraged her learning and provided access to an extensive library. The French court was highly intellectual, and Pizan absorbed it all. Wed and Widowed At the age of fifteen, Pizan  married Etienne du Castel, a court secretary. The marriage was, by all accounts, a happy one. The pair were close in age, and the marriage produced three children in ten years. Etienne encouraged Pizans intellectual and creative pursuits as well. Pizans father Thomas died in 1386, with some debts outstanding. Because Thomas had been the royal favorite, the family’s fortunes were not as bright after his death. In 1389, tragedy struck again. Etienne fell ill and died, most likely from the plague, leaving Pizan a widow with three young children. With no surviving male relatives, Pizan was left as the sole supporter of her children and her mother (and a niece, according to some sources). When she attempted to claim the salary still owed to her late husband, she was forced to engage in legal battles to get what was owed. Writer at Court The royal courts of England and Milan both expressed interest in Pizans presence, but her loyalty remained with the court where she had spent nearly her entire life. The natural decision might have been to remarry, but Pizan made the decision to not seek a second husband among the men at court. Instead, she turned to her considerable writing skill as a means to support her family. At first, Pizans  output mainly consisted of love poetry in the favored styles of the era. Several of the ballads were expressions of grief over Etienne’s passing, again highlighting the genuine affection of their marriage. Pizan was highly involved in the production of her books, and her skillful poetry and embrace of Christian morals caught the eyes of many of the wealthy, titled courtiers. Writing romantic ballads was also a crucial means of gaining patrons, given the popularity of the form. As time passed, she gained many patrons, including Louis I, Duke of Orleans, Phillip, Duke of Burgundy, Marie of Berry, and even an English earl, the Earl of Salisbury. Because of her ability to utilize these powerful patrons, Pizan  was able to navigate a time of major turmoil in the French court during the reign of Charles VI, who earned the moniker â€Å"the Mad† due to his bouts of mental illness that rendered him unfit to rule for stretches of time. Pizan also wrote many of her works for and about the French royal family. In 1404, her biography of Charles V was published, and she often dedicated pieces of writing to the royals. A 1402 work was dedicated to Queen Isabeau (Charles VI’s wife) and compared the queen to the historical queen Blanche of Castile. Literary Quarrel Pizans poetry was clearly influenced by her own experience of losing her husband and being left to fend for herself, but some poems had an unusual tone that set her apart. One poem describes a fictionalized Pizan being touched by the personification of Fortune and â€Å"changed† into a male, a literary depiction of her struggles to be her family’s breadwinner and fulfill a â€Å"male† role. This was only the start of Pizans writings on gender. In 1402, Pizan  gained attention as the instigator of a famous literary debate, the â€Å"Querelle du Roman de la Rose† or the â€Å"Quarrel of the Romance of the Rose.† The debate centered on the Romance of the Rose, written by Jean de Meun, and its harsh, misogynistic depictions of women. Pizans writings defended women from these portrayals, using her extensive knowledge of literature and rhetoric to debate at a scholarly level. The Book of the City of Ladies The work for which Pizan is best known is The Book of the City of Ladies (Le Livre de la cità © des dames). In this work and its companion, The Treasure of the City of Ladies, Pizan  created an extensive allegory in defense of women, marking her as one of the earliest Western feminist authors. The central idea of the work is the creation of a great metaphorical city, constructed by and for heroic, virtuous women throughout history. In the book, Pizans  fictionalized self has a lengthy dialogue with three ladies who are the personifications of great virtues: Reason, Rectitude, and Justice. Her rhetoric is designed to critique the oppression of women and the vulgar, misogynistic attitudes of male writers of the day. It included profiles and â€Å"examples† drawn from great women of history, as well as logical arguments against oppression and sexism. Additionally, the book exhorts women of all stations to cultivate their skills and to live well. Even in the production of her book, Pizan advanced the cause of women. The Book of the City of Ladies was produced as an illuminated manuscript, which Pizan herself oversaw. Only skilled women were employed to produce it. Political Writings During Pizans  life, the French court was in considerable turmoil, with various factions constantly vying for power and the king incapacitated much of the time. Pizans writings urged unity against a common enemy (the English, with whom the French were fighting the Hundred Years’ War) rather than civil war. Unfortunately, civil war broke out around 1407. In 1410, Pizan  published a treatise on warfare and chivalry, in which she discussed the concepts of just war, treatment of troops and prisoners, and more. Her work was balanced for her time, adhering to the contemporary concept of war as divinely ordained justice but also critiquing the cruelties and crimes committed in wartime. As her connection to the royal family remained intact, Pizan  also published The Book of Peace, her final major work, in 1413. The manuscript was dedicated to the young dauphin, Louis of Guyenne, and was filled with advice on how to govern well. In her writing, Pizan advocated against civil war and advised the prince to set an example for his subjects by being wise, just, honorable, honest, and available to his people. Later Life and Death After the French defeat at Agincourt in 1415, Pizan  stepped away from court and retired to a convent. Her writing ceased, although in 1429, she wrote a paean to Joan of Arc, the only such French-language work written in Joan’s lifetime. Christine de Pizan died at the convent in Poissy, France in 1430 at the age of 66. Legacy Christine de Pizan was one of the earliest feminist writers, defending women and placing value on the perspectives of women. Her works criticized the misogyny found in classical romances and were seen as vindications of women. After her death,  The Book of the City of Ladies remained in print, and her political writings continued to circulate as well. Later scholars, most notably Simone de Beauvoir, brought Pizans works back to prominence in the twentieth century, studying her as one of the earliest instances of women who wrote in defense of other women. Sources Brown-Grant, Rosalind. Christine de Pizan and the Moral Defence of Women. Cambridge University Press, 1999.â€Å"Christine de Pisan.† Brooklyn Museum, https://www.brooklynmuseum.org/eascfa/dinner_party/place_settings/christine_de_pisanâ€Å"Christine de Pizan Biography.† Biography, https://www.biography.com/people/christine-de-pisan-9247589Lunsford, Andrea A., editor. Reclaiming Rhetorica: Women and in the Rhetorical Tradition.  University of Pittsburgh Press, 1995.Porath, Jason. Rejected Princesses: Tales of History’s Boldest Heroines, Hellions, and Heretics. New York: Dey Street Books, 2016.

Operating Systems Vendor lock-in Essay Example | Topics and Well Written Essays - 500 words

Operating Systems Vendor lock-in - Essay Example By using Microsoft you have standard platform for all users in your office and worldwide. This is the opposite of Linux, which has multiple distributors delivering similar, but not the same products. This is where many concerns originate. Just because something is cheaper doesn’t always mean it has the competitive advantage. Software price is just one factor, as other factors prove to be more significant. Primarily compatability, standardization, ease of use and reliability. Because of these aspects, Microsoft still has the advantage. What the future hold is uncertain, in terms of new Utility, or the ability to change or alter its function over time, is also important. Some applications are used for one purpose, then another is identified. This would also be a requirement of a new solution. In order for the costs associated with installation and implementation to be worthwhile, the application should provide multiple uses and those that we may deem useful in the future of our organization. as troubleshooting for any issues that occur during the changeover process. Some vendors possess more knowledge in this than others. For this issue, we would likely contact current and previous clients to identify any possible areas of concern. We would In regards to my organization, we are most comfortably locked into software packages and our dependency on Microsoft Windows is the most obvious. We are solely a Microsoft Shop, except for a few rogue machines in our organization. The cost of switching operating systems for our organization would be major. Primarily, environmental changes would lead to need for retraining in multiple areas. Foremost, and securely. Regular users would be forced to learn the new operating system including the changes made to software packages running on the new operating system. Valuable time will be spent on training. This would result in a decreased productivity, due

How International Business Can Effectively Compete in the Global Research Paper

How International Business Can Effectively Compete in the Global Market - Research Paper Example International logistics involves proper targeting and tiering. In the process, instead of applying a standardized supply chain services, the supply chain is marched with the requirement of each segment. Theories have found out that supply chain does not bring any competition to companies (Harrison and Hoek, 2005). International competition requires targeting and tiering as this will improve the supply chain, versatility and also improves the profit of the company making it great. There is also set by the managers to look keenly on human factors of international supply chain (Harrison and Hoek, 2008). Factors for competition in the market such as government instability, strikes by workers, holidays, unfavorable weather conditions and other unpredictable factors are only worsened when there are done in an international setting. Effective logistic function in an international marketplace is also done through evolving role and individual plants. In the current study the three main components that lead to success in the international setting are human resources, the processes used by the managers and the technology that is applied in the processes. Management of the relationship that a company has with the others also helps in effective competition in a marketplace (Pienaar and Vogt, 2012). The relationship will improve agreements on labor, environment implications and community development. Managers who are logistically skilled do not only consider packaging in their company but also focus on needs of the community for effective competition. Reconfiguration of process internationally supports the growth in the goals in a global marketplace. It involves the reconfiguration of technology that is used in the processes of the company. Critical and creative skills are needed in solving challenges that occur in international marketplace (Pienaar

Debate Between the Needs of Homeland Security and Individual-Privacy Term Paper

Debate Between the Needs of Homeland Security and Individual-Privacy Expectations - Term Paper Example More specifically, the paper will examine the arguments concerning how needs of homeland security conflict with individual privacy expectations. Discussion According to Haulley (2005), the devastating September 11, 2001 terrorist attacks significantly impacted on nations around the world. Following the attacks, the United States government made the safety of the public and nation’s security a top priority. Consequently, the government passed legislation that allowed the police and security forces to have more surveillance powers. Linden (2007) asserts that this saw the introduction of new controls on the verification of identity and physical movements, which monitored movements along borders and airports. For instance, biometrics technology came into being; the introduction of such technology has given rise to debates concerning the need to balance individual liberties and protect the nation against threats from terrorists. As the department of homeland security works hard to ensure that it maintains security within the United States, it faces challenges in addressing issues of privacy. The department has not succeeded in ensuring that the issues concerning privacy are addressed comprehensively and assessed when making programmatic changes (Sauter & Carafano, 2005). Federal agencies working under the department of homeland security have engaged in data mining, which entails analyzing a lot of data to make known hidden relationships. The issue of data mining has faced uncertainty and controversy as it interferes with individual privacy. Department of homeland security does not assess the privacy risks posed by the tools used in data mining (Rabkin, 2005). According to Rabkin (2005), with the inception of the department of homeland security, issues of national security and privacy have become core in the war against terror. Whenever privacy comes in during a debate for national security, issues of whether one should keep their information private and be sa fe from attacks dominate the debate. As such, antiterrorism has set up an unreasonable equation, where people have to choose between the need for security and keep their personal information private. Both issues can be regarded as crucial as the constitution protects against the interference with personal privacy. Therefore, the government should determine the value of privacy and how it ought to be protected. In its efforts to preserve national security, the department of homeland security should not undermine the rights of individuals to keep personal information private. Debates ensue over the privacy challenges, which the department of homeland security faces, especially in reassessing the risks of privacy when changes came into being in developing a prescreening program in airlines (Sauter & Carafano, 2005). The computer-assisted system for prescreening of passengers, also known as Secure Flight, aims at assessing passengers before they board airlines in domestic flights. In su ch an instance, homeland security does not fully disclose how it will use private information. This is contrary to the privacy act of 1974, which states that the use of private information should be fully disclosed (Thaler, 2005). The Department of Homeland Security also faces the issue of making sure that considerations on privacy remain confidential in an environment where the sharing of information has become a norm. The enactment of the Intelligence

What is the Difference Between Biosphere and Ecosphere?

What is the Difference Between Biosphere and Ecosphere? Explain the difference between Biosphere, Ecosphere and Gaia and argue a case for adopting one of these descriptors for discussions of the earth Biosphere, Ecosphere and Gaia are used names of the global ecosystem. But each global ecosystem has its own or more meaning individually. The global ecosystem is natural cycles of interdependent organisms which shares and functions together in the same habitat. Ecosystems usually form a number of food webs. (Robert W. Christopherson 1996). Ecosystems relate to soil, plants, animals, chemicals and rocks amongst others of the planet. For example when we think of nature we think of living things such as planets and animals, the biotic components of an ecosystem include all the living things in an area. Biosphere â€Å"the place on earths surface where life dwells†. (Seuss E. 1875) Biosphere is a biological global sum of all ecosystems and life on earth which integrates all living things together from the beginning of time on earth evolving over billions of years. Estimated 3.5 billion years ago. (Campbell, Neil A. Brad Williamson, Robin J. Heyden 2006). The Biosphere originated from a geologist called Eduard Suess in 1875 but the concept wasnt really adapted until Vladimir Vernadsky in 1926 wrote the book the biosphere redefining biosphere as a current earth system this is a main core of ecology. The biosphere exchanges matter and energy with the other spheres, helping the cycling of carbon, nitrogen, phosphorus, sulfur and along with other elements. This could be or is the reason why the biosphere is known as the global ecosystem, comprising the earth and performing all manner of biological functions, including photosynthesis, respiration, decomposition, nitrogen fixation and gentrification. Gaia â€Å"The earth is more than just a home, its a living system and we are part of it.† (James Lovelock) is simply the core of James Lovelocks Gaia theory, also known as the Gaia hypothesis. It was originally proposed in 1963 by James Lovelock. While the name Gaia comes from a Greek goddess of earth it is mainly a similar take on the biosphere with the same components but proposed as viewing the earth as a single organism. James Lovelock said that Gaia was â€Å"a complex entity involving the Earths biosphere, atmosphere, oceans, and soil; the totality constituting a feedback or cybernetic system which seeks an optimal physical and chemical environment for life on this planet† (James Lovelock 1979). The Gaia hypothesis states that the earth is alive, the search for life on mars led to lovelocks belief in the existence of Gaia. While we know theres no life on mars or Venus, lovelock compared it with the earths atmosphere which is a mixture of gases making life presen t, while earths gas is not the same but is contained in a constant state suggesting a regulation of the whole system on earth for example the climate, ocean and air are a self regulated process. While James Lovelocks theory wasnt totally accepted it is one looked over by scientists with mixed questioning critically whilst criticize by others. While Biosphere is known to serve at high levels of scientific research and being a core factor in within biology and ecology using remote sensing systems to scan the entire earths surface. Future of Healthcare Technology: PACS Future of Healthcare Technology: PACS PACS is the healthcare technology of the future. â€Å"A picture archiving and communication system (PACS) is a computerized means of replacing the role of conventional radiological film: images are acquired, stored, transmitted, and displayed digitally.† PACS is not just used in the radiology department it can be used all over the hospital in any location, anytime, anywhere and even be used with other hospitals, between different physicians. There are advantages and disadvantages to choosing to use the PACS system. There are other technologies that have a dramatic impact on the delivery of patient care as well these technology along with the PACS system make healthcare better. One of the biggest advantages to using the PACS system is the fact that everything is done digitally. In my research I have found several reasons that hospitals should chose PACS to operate there radiology department as well as all the other areas in the hospital. In several articles it has stated that the use of PACS main advantage is â€Å"the improvement in efficiency.† PACS has been proven to decrease medical errors due to the fact â€Å"once an image has been acquired onto PACS it cannot be lost, stolen, or misfiled.† The PACS system also allows images to be available anywhere in the hospital whereas conventional film can only physically exist in one place at any one time. With the PACS system the physician can compare images at the same time. If an image is too dark or too light before you would have to retake the x-ray but with the PACS system you can adjust these things on the computer. Physician can also take an image from ten years ago and put it into the PACS system and compare it with the most recent image. Things like this can really help with diagnosis and treatment of patients. PACS also helps patient care be quicker because the physician can view the images anytime and anywhere in the hospital. For example if a patient is have trouble in the ICU the physician can view any images necessary to help treat the patient without leaving the ICU area therefore if the physician is needed he/she is right there. These images are available to all the members of the care team not just the physician. PACS system has been proven to save lives as well as lower medical errors. I read an article that stated â€Å"when the PACS system is fully utilized, the technology can play a significant role in reducing the potential for error by eliminating steps in the distribution and management of images and associated patient information across the enterprise. PACS system also allows hospital staff and physicians can schedule and order exams, update patient information across an enterprise, provide information and images to physicians at the point of care, and provide diagnostic tools, features, and functionality to ensure the highest quality of interpretation and diagnosis. Currently 20% of films are missing when needed. This wouldnt happen if they were using the PACS system. â€Å"All images in the PACS database are automatically grouped into the correct examination, are Chronologically ordered, correctly oriented and labeled, and can be easily retrieved which is not necessarily the case without the PACS system.† The pediatrics and neonatal unit were among the first clinical specialties to start using the PACS system. Radiographic images play a big role in these departments. Time is very crucial in these units so it is a great advantage that you dont have to go to the radiology department to retrieve these images. This is one good example how the PACS system can save lives and why the hospital should be using this system. There are some disadvantages to the PACS system as well as with any system that you may choose to use. One disadvantage to the PACS system is cost of installing the PACS system in the hospital setting. In the year 1999 the cost of intalling the PACS system was one to two million dollars with a six percent annual maintenance. Studies have shown that PACS would pay for itself in five years. Another disadvantage is once you have gone filmless there is risk that the PACS system could have a system failure with this in mind as long as the data is backed up daily. One other potential problem of PACS is that the staff may not have the knowledge to be able to use the PACS system. In my research I found that when the PACS system is used along with the EMR and the CPOE there is a dramatic impact on patient care. The EMR is where all medical records, including all of patient images, pathology, surgical results and history are done and stored electronically. The CPOE is where the physicians use computers to due order entry. â€Å"Each of these things in isolation helps somewhat with patient care but when the three are used together the results are much greater. In Conclusion, healthcare technology is going to computerization and there is no stopping it. We are in an era where computers are an important part of daily life not just in the healthcare field. Learning how to use computers and there software is crucial for survival. In this paper I talked about one of the most rapidly growing systems in healthcare the PACS system. PACS is the healthcare technology of the future. â€Å"A picture archiving and communication system (PACS) is a computerized means of replacing the role of conventional radiological film: images are acquired, stored, transmitted, and displayed digitally.† PACS is not just used in the radiology department it can be used all over the hospital in any location, anytime, anywhere and even be used with other hospitals, between different physicians. I also talked about the advantages and disadvantages of the PACS system as well as other systems that work along with the PACS System. References: http://www.ncbi.nlm.nih.gov/pmc/articles/PMC1718393/pdf/v083p00082.pdf http://www.psqh.com/janfeb05/pacs.html http://www.medicexchange.com/PACS/going-filmless-intro-to-pacs-pa..

SATIRE ESSAY -- English Literature

SATIRE ESSAY Good evening and welcome to another edition of the BBC satire documentary series. Today we will be analyzing the battleground of satirical poetry, examining two well-known satirical poems called 'Life-Cycle' by Bruce Dawe and 'Hymn Of The Scientific Farmer' by Clive Sansom. But first, lets look at what a satire is and how the victorious poet annihilates the foe of a satire. According to the ancient Macquarie Dictionary, a satire is a 'term applied to any work of literature or art whose objective is to ridicule.' Using ridicule or mockery in the battleground, a satire has the avowed objective of correcting human faults, while arousing laughter or scorn in its intended audience or bystanders of the victorious side. General targets or foe of satires' include individuals, social groups, institutions, and human nature. Like other genres, a satire is often a mode of writing introduced into various literal forms. A poetic satirist or the victorious poet sometimes uses scorn, sarcasm, innuendo or irony along with humor to expose the enemy's human faults or foolishness. Throughout the history of literature, satirical poems have obliterated many varieties of antagonist, ranging from religious figures to political and social failings in society. Since the ancient Roman and Greek period, satirical poems have earned their respect by, to some degree, shaping the humans we have become today. They aim to show us our fault and persuade us to modify and advance our behaviour and nature. One major poem, which highlights this concept, is the 'Hymn Of The Scientific Farmer' by Clive Sansom. Clive Samson, in his poem called the 'Hymn Of The Scientific Farmer,' demonstrates to us his knowledge and awarenes... ...ho could resurrect their team back to victory. This demonstrates how pointless and futile their lives are and the extent to which football is the basis of their existence. Bruce Dawe has victoriously ridden the foe of any dignity. He has ridiculed the supporters circuitously and shown the reader how we can become so involved in something that we no longer recognize the beauties of nature and life. This in turn encourages the reader to change his or her life and to try and reach a balanced lifestyle. Overall, both poets have been victorious over their foe. They have managed to successfully create a satirized poem using some if not all weapons against the foe. They have also been triumphant in leaving a message for the bystanders of the battle, whether it is change in attitude and life or avoidance of certain characteristics that may overtake our lives.

Compare and Contrast the Classical Societies Essay

The most conspicuous of the Classical Societies developed in Persia, China, India, and the Mediterranean basin. The Classical Societies were known mainly as an enduring legacies. They were known for their influential ways that affected the way people led their lives. Each of the Classical Societies achieved skillful accomplishments. They had their similarity and differences. Although the Classical Societies were similar in ways that they endured for a long period of time and extended authority over large regions, they differed when it came to beliefs and values. One particular way the societies differed with each other was the different materials they used corresponding to their unique lifestyles. Each society raised agricultural crops, established buildings with different materials, observed different laws, and worshipped different gods. China and India heavily depended on the cultivation of rice, millet, and wheat. In China, peached earth and wood was the capital construction material for large public buildings, and in India, wood was the most common construction material. Unlike China and India, wheat was the staple food crop in Persia and the Mediterranean, and Persia and Mediterranean buildings were designed of brick and stone. More difference that the Classical Societies had were the different gods, beliefs, and values that they strictly lived by. Each society formed a broad spectrum of ideas of family organization, what was acceptable in proper public and private behavior, the relationship between the immortals and human beings, the natural world and the gods. The difference that stood out specifically was the difference in the religion and the god or gods each society worshiped. The variety of different religions solely relied on the rulers’ tolerance of religious freedom. Specifically, Cyrus the Great was tolerant and allowed different religions throughout his kingdom mainly to save his enormous empire from religious conflicts and disagreements, but when Xerxes took over generations later, he was not merciful of different religions, he wanted to be worshipped and recognized as a god, which gradually began to tear the kingdom down. In addition, the societies contrasted in sophisticated cultural and religious traditions each groups generated. Different societies held different beliefs and values, but all Classical Societies offered guidance on moral, religious, political, and social issues. The traditions were the fundamental foundations that would prepare people for a career in a government system. Also, the values would shape people who made the laws and policies which would result in a fair and just society. Despite the differences, the societies faced similar problems. They all extended authority over large regions. Cyrus the great conquered the region from the Indus River to Egypt and the Southeastern Europe. The classical societies all faced military challenges as well, and they raised powerful armies for both defensive and offensive purposes. The military challenges arose from within the classical societies because of rebellious reasons, civil war, or problems between powerful bands. Alternatively, the societies faced the challenge of trying to maintain an equitable distribution of land and wealth. Each rulers were greedy to expand the kingdom for wealth, power, and land. More land meant more resources, more resources meant wealth. The race to expansion of kingdoms driven by their greed came crashing when the empires became too enormous to handle and the rules could not be adjusted to everyone’s lifestyle, values, and religion. The Classical Societies influenced the way billions of people have led their lives, and still to this day. They achieved high degrees of internal organization, extended their authority over vastly large regions, and elaborated especially influential cultural traditions. The classical societies began the development of advanced technology because of the great rulers and ideas of the different societies.

More Machine Now Than Man

Laura Frost, in her essay â€Å"Huxley's Feelies: The Cinema of Sensation in Brave New World,† states that â€Å"Brave New World has typically been read as â€Å"the classic denunciation of mass culture in the interwar years†Ã¢â‚¬  (Frost 448). This is true to an extent, as Frost points out. The novel explores the effects of mass culture and the implementation of eugenics and mass education to serve an industrialized society of consumption. Aspects of culture, such as the arts, have been reduced to pleasure seeking, and the population as a whole is kept within the machine of culture by means of pharmaceuticals.Much of this vision is drawn from Huxley’s experiences during the interwar period and for that reason, an exploration of his reactions to mass culture and his philosophy of culture prove useful in understanding the novel. This essay will be exploring Brave New World according to Huxley’s reactions to the culture of the 1920s and the early 1930s, es pecially to aspects of mass culture, consumerism and scientific and technological approaches to human growth and reproduction.Huxley wrote a number of essays in the late 1920s and early 1930s that deal with these issues and several of these serve as the primary focus of this essay. â€Å"Prophecies of the future,† writes Huxley in a 1927 essay, â€Å"if they are to be intelligent, not merely fantastic, must be based on a study of the present. The future is the present projected† (â€Å"The Outlook for American Culture† 187). This sentiment must be taken to heart if one is then to read a prophetic book by the author of the quote.Aldous Huxley was living and writing during the so-called â€Å"Jazz Age,† an age of increasing commercialism, consumerism and mechanization. The age saw a massive boost in the production of consumer goods and technologies, idealized in the streamlined assembly lines of Henry Ford, which provided goods for consumption, but demanded a larger worker class to fuel the boom. The further development of mass culture, thanks to the growth of music and film industries, was spurned by this growth in the working classes. Aldous Huxley’s novel is, at least to a degree, a product of this present.Consumerism and materialism are central to Brave New World; any work that features Henry Ford as a god figure would surely have to be. Huxley writes in 1931: The God of Industry supplies his worshipers with objects and can only exist on condition that his gifts are gratefully accepted. In the eyes of an Industriolater, the first duty of man is to collect as many objects as he can (â€Å"On the Charms of History† 131). Huxley acknowledges that capitalists and industrialists need people to want the stuff produced.He argues that Ford, to whom Huxley refers rather sarcastically as â€Å"the saint of the new dispensation,† and other industrialists have no choice but to hate history, literature, the arts and others because all these â€Å"mental activities†¦ distract mankind from an acquisitive interest in objects† (131-132). The Director of Hatcheries and Conditioning in the opening section of the novel speaks of how mental activities in the lower classes, in this case a Romantic notion of nature, are discouraged in the hyper-consumerist society in Brave New World: A love of Nature keeps no factories busy.It was decided to abolish the love of nature, at any rate among the lower classes; to abolish the love of nature but not the tendency to consume transport†¦ We condition the masses to hate the country†¦ but simultaneously we condition them to love all country sports. At the same time we see to it that all country sports shall entail the use of elaborate apparatus. So that they consume manufactured articles as well as transport (23). The goal in the society of the novel is to adhere to what Huxley argues is the first duty of man to industrialists, owning and using the g oods produced by industry.Every aspect of the World State is crafted to maintain production and/or to encourage consumption. Those aspects of culture that occupy surplus time, the time spent not producing, have two functions: the consumption of material or the sedation or comforting of the producer so that he or she will continue to produce. The latter function is expressed by the Twentieth-Century theorist, Theodore Adorno. Shane Gunster, in his book Capitalizing on Culture: Critical Theory  for Cultural Studies, summarizes Adorno’s theory involving this idea of â€Å"free-time† Bored by the endless repetition of the assembly line or sales counter, people want novelty in their leisure time†¦ While leisure masquerades as ‘free-time,’ it is an open secret that its true purpose is to replenish one’s working energies†¦Work and leisure are bound together in an unholy alliance: the culture industry openly celebrates its independence from prod uction, selling its products as ‘freedom’ from the drudgery of the everyday, all the while secretly delivering its consumers ever-deeper into the clutches of a world from which they so anxiously desire to escape (Gunster 42-43). This theory of the â€Å"culture industry,† feeding the consumer with entertainment during free-time so that the work will not suffer, is the driving force behind the Fordian culture that Huxley writes about in the 1920s and 30s and satirizes in Brave New World .Adorno, whose major works were not written until the Second World War, is analyzing a reality of mechanized society and mass culture that Huxley wrote of years before. As a writer during the â€Å"Jazz Age,† Huxley would bear witness to the rise of commercial music as the record industry created a popular music that Huxley viewed in a negative light.In a 1925 essay on music, Huxley describes a piece of popular music: There is a certain jovial, bouncing, hoppety little tune with which any one who has spent even a few weeks in Germany†¦ must be familiar. Its name is â€Å"Ach, du lieber Augustin. † It is a merry little affair in three-four time; in rhythm and melody so simple, that the village idiot could sing it after a first hearing; in sentiment so innocent that the heart of the most susceptible maiden would not quicken by a beat a minute at the sound of it. Rum-tiddle, Um tum tum, Um tum tum†¦ By the very frankness of its cheerful imbecility the thing disarms all criticism. (Collected Essays 173) Huxley finds this example of popular music simplistic and moronic, not even worth a real critique.He continues on the subject by comparing the tune to an eighteenth-century waltz of the same name and to all music prior to the mid-Nineteenth century: The difference between â€Å"Ach, du lieber Augustin† and any waltz composed at any date from the middle of the nineteenth century onwards, is the difference between one piece of music al most completely empty of emotional content and another, densely saturated with amorous sentiment, languor and voluptuousness. (173) Huxley then expands his critique to criticize all contemporary popular music as lacking the meaningful emotional content that was, he feels, characteristic of all pre-mid-nineteenth-century popular music.In his essay â€Å"The Music Industry,† published in 1933, the year after Brave New World’s publication, Huxley writes about the short life-span of popular music and declares his era as â€Å"an age of rapid technical progress, and the desire for incessant novelty is a natural product of environmental change† and adds that the tendency for novelty increases consumption and is therefore, â€Å"encouraged by manufacturers† (â€Å"The Music Industry† 101). The music show that Lenina and Henry attend towards the beginning of the novel echoes Huxley’s fears from â€Å"The Music Industry† regarding the need for novelty in popular culture. The advertisements for the show â€Å"invitingly† declare it, in all-capital letters, â€Å"LONDON’S FINEST SCENT AND COLOR ORGAN. ALL THE LATEST SYNTHETIC MUSIC† (BNW 76).There is an emphasis placed on the â€Å"latest,† favoring that novelty which fuels consumption. Again there is an echo in Adorno.Gunster looks at an essay Adorno published titled â€Å"On Popular Music†: On the one hand, he argues, the ‘fundamental’ property of popular music is that it is unremittingly standardized: ‘every detail is substitutable; it serves its function only as a cog in a machine’†¦ On the other hand, marketability demands that repetition be hidden beneath the illusion of individuality, difference, and novelty (Gunster 24). Adorno’s â€Å"culture industry† is again reflected in the popular music. His descriptions of popular music are very similar to way Huxley describes popular music as si mplistic and standardized. Likewise, both acknowledge that the culture industry markets its goods to consumers based on supposed novelty.Within Brave New World, Huxley’s critique of popular music comes through in his descriptions of the music of the World State. The music, like the example song Huxley described from Germany in 1925, is cheerful, with simple, formulaic, verses and chorus reeling with meaningless phrases and clichà ©. An excellent example of this is the Solidarity Hymn of â€Å"Orgy-porgy† Orgy porgy, Ford and fun, Kiss the girls and make them One. Boys at one with girls at peace; Orgy-porgy gives release. (BNW 84) This song not only contains little real meaning, a critique that Huxley aims at all popular music, but also contains, as most music in the novel does, strong sexuality.In that same essay on popular music, Huxley is critical of what he calls a â€Å"certain vibrant sexuality† of popular music describing it as â€Å"vulgar,† †Å"savage† and â€Å"barbaric† (Collected Essays 174-175) and maintains that the sexuality and barbarism are pervasive: Whether, having grown inured to such violent and purely physiological stimuli as the clashing and drumming, the rhythmic throbbing and wailing glissandos of modern jazz music can supply, the world will ever revert to something less crudely direct, is a matter about which one cannot prophesy. (175)This description of the clashing drums and glissandos certainly is echoed in the scene wherein Lenina and Henry watch â€Å"Calvin Stopes and His Sixteen Sexaphonists† with the sexaphones (clearly a play on one of staples of jazz music, the saxophone) â€Å"wail[ing] like melodious cats† with moaning tenors and altos â€Å"as though the little death were upon them. † (BNW 76). The implication is that of sex and orgasm in music form: Aldous Huxley’s vision of jazz music taken to the extreme of â€Å"purely physiological. † This critique of mass music is also repeated in a supposed alternative to mass culture, the â€Å"Savage Reservation.†Huxley, at the time of writing the novel, had never been to New Mexico, in spite of the fact that his friend D. H. Lawrence owned a ranch there beginning in 1924. Peter Firchow, in his essay â€Å"Wells and Lawrence in Brave New World† writes that the fact troubled Huxley, but quotes the author as having done â€Å"’an enormous [amount] of reading up on New Mexico’† since he had not yet been there (Firchow 272). Huxley relied on Lawrence’s writings about the Pueblo Indians as well as Smithsonian reports of the place (Firchow 272-273). In spite of of his relative inexperience with historical New Mexican native cultures, Huxley creates a culture for the Pueblo and, in doing so, creates one that is at times incredibly similar to World State.Lenina draws comparison between the drums of the Pueblo religious dancing to the music of the Solidarity Service hymns in the World States â€Å"religion† of Fordism. Lenina liked the drums. Shutting her eyes she abandoned herself to their soft repeated thunder, allowed it to invade her consciousness more and more completely, till at last there was nothing left in the world but that one deep pulse of sound. It reminded her reassuringly of the synthetic noises made at Solidarity Services and Ford’s Day celebrations. â€Å"Orgy-porgy,† she whispered to herself. The drums beat out just the same rhythms (BNW 113). Here we have a sexual response to music as Lenina abandons herself and allows the music to take her, in spite of it coming from a foreign place and culture.The drums here are strikingly reminiscent of the way that Huxley describes the Jazz and popular music of the 1920s. He talks about how popular culture has â€Å"grown inured to such violent and purely physiological stimuli as the clashing and drumming† and this he attributes to the influ ence of â€Å"barbarous people† (Collected Essays 175). By supplying the Indians and the mass culture of the world state with similar music, music that Huxley himself finds void of real emotion, he is equating the two cultures intellectually. The Reservation within Huxley’s novel becomes a mirror to the World State culture, an echo of Huxley’s fear of growing barbarism in popular culture. There are some points of contrast between the two.For instance, materials in the reservation are made by the individuals and are valued enough to be repaired rather than replaced as is the expectation in the World State when, say, an article of clothing becomes worn out. There is a passage on labor wherein John is working clay and through this action he becomes â€Å"filled with an intense, absorbing happiness† (BNW 134). However, these differences are superficial. There is still a value placed on productivity just as in the World State.John is made happier and feels mor e a part of his culture when he is allowed to work the clay. Just as the World State has the Community sings to promote â€Å"Community, Identity and Stability†, religion of the pueblo serves a function for productivity. John explains the whippings that Lenina and Bernard witness as being â€Å"For the sake of the pueblo – to make rain come and corn grow.†Adherence to religion provides Stability and Community for the Indians. To further the comparison between the Savage culture and the World State, Huxley gives the Indians their own drug, mescal, to help cope with life just as soma does the job for the World State citizens. Similarly, John’s position within, or rather without, the Pueblo society is similar to Bernard’s position within the World State culture. Both are outcasts for their appearances and therefore both seem more alone than the others; â€Å"If one’s different, one’s bound to be lonely. They’re beastly to oneâ₠¬  (137). This mentality mirrors the values of Community and Identity contained within the World State’s motto.Identify as an individual and you are hurting the community; â€Å"when the individual feels, the community reels† is what Lenina recites, which is most likely some hypnopaedic verse (94). These characteristics, exemplified most clearly by the music of the two cultures, show that the reservation society is not a true alternative to the degradation of culture prevalent in the World State; it is just many of the same processes in a different form and to a different extent. A second form of mass culture within the World State is the â€Å"feelies. † Laura asserts that â€Å"[t]he ‘feelies’, a cinema of titillating, pansensual stimulation, are clearly a response to the ‘talkies,’† and that Huxley is extending the inclusion of sound in film to the rest of the senses (Frost 447).Huxley’s reaction to the â€Å"talkies, † specifically to the first â€Å"talkie† The Jazz Singer, expressed in an essay titled â€Å"Silence is Golden† is, as Frost points out, one of â€Å"scorn and fury† (Frost 443). He is absolutely disgusted by the film as he writes: Oh, those mammy-songs, those love-longings, those loud hilarities! How was it possible that human emotions intrinsically decent could be so ignobly parodied? I felt like a man who, having asked for wine, is offered a brimming bowl of hog wash. And not even fresh hog wash. Rancid hog wash, decaying hog wash. (â€Å"Silence is Golden† 21) He sees in film the same degeneration of human emotion and integrity that he sees in popular music.That the first â€Å"talkie† he saw was about a singer of popular music only solidified his dislike and in the end he feels â€Å"ashamed for [himself] for listening to such things, for even being a member of the species to which these things are addressed† (â€Å"Silence is G olden 23). The feelies in Brave New World are described in similar fashion as Huxley’s description of The Jazz Singer. The film that John and Lenina see, â€Å"Three Weeks in a Helicopter,† is described as having an â€Å"extremely simple† plot, with the real focus placed on the effects of the movie, as with the â€Å"famous bearskin†¦ every hair of which could be separately and distinctly felt† (168).The images and effects come off as â€Å"more solid-looking than they would have seemed in actual flesh and blood, far more real than reality† just as Huxley, whose vision had worsened following an eye infection during his teenage years, described the images in the â€Å"talkie† A beneficent providence has dimmed my powers of sight, so that, at a distance of more than four or five yards, I am blissfully unaware of the average human countenance. At the cinema, however, there is no escape†¦ Nothing short of total blindness can preserve one from the spectacle. The jazzers were forced on me; I regarded them with fascinated horror. (â€Å"Silence is Golden† 21) â€Å"More solid-looking† than real life is exactly the reaction Huxley had to seeing the film, since the real world was not that solid to him because of his impaired vision.Frost accepts that Huxley is at least â€Å"half feigning† his reactions to the films (Frost 443) but she points to a moment in Huxley’s â€Å"Silence is Golden† when he condemns film as â€Å"the latest and most frightful creation-saving device for the production of standardized amusement† (â€Å"Silence† 20). The standardization of amusement is what frightens Huxley, be it in music or film or in literature. In his fictionalized culture, these devices for amusement standardization are taken to the extremes. They are â€Å"more than human,† more real than reality at the same time that they are void of substance. The subject of substan ce within art is brought to the foreground in the conversation between John and Mustafa Mond in the later parts of Brave New World. The Controller argues, â€Å"You’ve got to choose between happiness and what people used to call high art,† and he concludes â€Å"We’ve sacrificed the high arts.We have the feelies and the scent organ instead† (BNW 220). There is a hierarchy wherein pleasure replaces the need for aesthetics. John responds by stating that the â€Å"feelies† and the other elements of mass culture in the World State do not mean anything. Mond then replies that these things â€Å"mean a lot of agreeable sensations to the audience† (221). The feelies are horrifying to John because the end result is not knowledge of the human condition, but rather pleasure seeking. And in the world of hyper-pleasure, it is difficult to find anything on which to base meaningful art. That is the problem Helmholtz Watson struggles with: â€Å"writing w hen there’s nothing to say† (221).In an essay from 1923, Huxley writes â€Å"The poetry of pure sensation, of sounds and bright colors, is common enough nowadays; but amusing as we may find it for the moment, it cannot hold the interest for long† (Collected Essays 93). One can easily draw comparison to the â€Å"feelies† and the music of the World State here as something that amuses but that fails to, as John or even Mustafa Mond might say, mean anything beyond itself. The inclusion of Helmholtz Watson brings up another issue of mass culture, namely the place, if there is one, for the intellectual or the artist within mass culture.Towards the end of the novel, Bernard and Helmholtz are to be sent to an island. Mustafa Mond speaks of Bernard’s fate He’s being sent to an island. That’s to say, he’s being sent to a place where he’ll meet the most interesting set of men and women to be found anywhere in the world.All the peop le who, for one reason or another, have got too self-consciously individual to fit into community-life. All the people who aren’t satisfied with orthodoxy, who’ve got independent ideas of their own. Every one, in a word, who’s any one (BNW 227). This is a clear separation between the intellectual free-thinkers and the mass population. As Mond points out, there is no room in the World State for individuality and the search for truth and meaning since â€Å"truth’s a menace. † He concludes by adding that Ford himself did a great deal to shift the emphasis from truth and beauty to comfort and happiness. Mass production demanded the shift. Universal happiness keeps the wheels steadily turning; truth and beauty can’t (228).In the movement towards mass culture, artists and intellectuals, like the aspiring poet Helmholtz Watson, and individualists have no place. In a 1929 essay Huxley raises this question of the possibility for the individual in a mechanized state Is it possible for a human being to be both a man and a citizen of a mechanized state? Is it possible to combine the material advantages which accrue to those living in a mechanized world with the psychological advantages enjoyed by those who live in pre-mechanical surroundings? Such are the questions which future politicians will have to ask and effectively answer in terms of laws and regulations. What sort of answers will they give? Who knows? Not I at any rate.I am even a little doubtful whether the questions are answerable (â€Å"Machinery, Psychology, and Politics† 221). Huxley sees the war between individual and the industrialized state but provides no solutions to this issue and even has doubts whether the issue will ever be resolved. In his novel he has the rulers simply separate those that become too individualistic from the mass-minded because they are dangerous to the sedated, pleasure-driven masses. Furthermore, Huxley fears that through mass educ ation, those intellectuals might be eliminated. In a 1927 essay titled â€Å"Education† Huxley writes on the defects of Mass education Under the present system of mass education by classes too much stress is laid on the teaching and too little on active learning.The child is not encouraged to discover things on his own account. He learns to rely on outside help, not on his own powers, thus losing intellectual independence and all the capacity to judge for himself. The over-taught child is the father of newspaper-reading, advertisement-believing, propaganda-swallowing, demagogue-led man†¦ (â€Å"Education† 205-206) This analysis of mass education makes the learner dependent upon the system, which Huxley sees as fueling advertising and propaganda. Huxley wrote in 1929 on the effects of mass education on society We have had universal education for about fifty years; the supply of [Isaac] Newtons, however, has not perceptibly increased.Everybody, it is true, can now r ead – with the result that newspapers of an unbelievable stupidity and baseness have circulations of millions. Everybody can read – so it pays rich men to print lies wholesale. Everybody can read so men make fortunes by inventing specious reasons why people should buy things they don’t really want (â€Å"The New Salvation† 212-213). Huxley’s view on mass education is that it does not better society. No more geniuses are to be found in a wholly educated society as in a partially educated one. The effect in his mind is that capitalists have more means through which they can influence people into desiring and buying the goods they produce.His obvious prejudices and elitism aside, the note about separate newspapers that target certain intellectual class levels of society is reflected in the various periodicals aimed at the classes of the World State like The Delta Mirror or The Gamma Gazette. The process is taken one step further in Brave New World by having the education system emphasize the value of consumption of goods, rather than that consumption value being pushed by the writers of the newspapers as Huxley wrote about in 1929. Consumerism is more standardized. Education is not the only means of control of the masses employed to maintain production, the population itself is in the management of the state.The populous is bred systematically in a process much like that of a Fordian assembly line: using bottles and genetic manipulation instead of the natural process of human reproduction. With the bottling, the creation of the sterile â€Å"free-martins† and the rigid implementation of contraceptives like the â€Å"Malthusian belts,† the population of the world is entirely in control of the industrialized state. This culture also employs scientific methods such as â€Å"Bokanovsky’s Process† and Pavlovian conditioning to carefully craft a society of rigid castes. The function of education is to teach the members of those castes their respective roles and the roles of others and the necessity of these roles in the greater context.This process of industrialized reproduction makes raising and educating citizens much easier for the World State since they can begin that conditioning during the embryonic stage of production. Additionally, the levels of society, the castes alpha through gamma, can be predetermined and separated strictly. Education is begun at the fetal level, thanks to hypnopaedia, saving time. Since reproduction is standardized and contained wholly within a factory, the leaders of the mechanized society do not have to wait until a semblance of character starts to show in people to condition them towards a certain way of life; the genetics do that for them. This process reflects Huxley’s views of the potential of science from his 1930 predictive essay â€Å"Babies – State Property.†He writes Psychologists having shown the enormous importance in ev ery human existence of the first years of childhood, the state will obviously try to get hold of its victims as soon as possible. The process of standardization will begin at the very moment of birth – that is to say, if it does not begin before birth! (231). He goes on to predict that this process of standardization at or before birth will be destructive to the family. But, unlike in his novel, he predicts that the family â€Å"will emerge again when the danger is past† (231). This careful selection of genetic material is the idea of eugenics, a term that is hard to separate from the fascists of the 1930s and 1940s, especially the National Socialists in Germany. Prior to that period though, Huxley often expounded on the ideas of eugenics.In a 1927 essay called â€Å"A Note on Eugenics† Huxley expresses a common fear of the time period that scientific and technological processes were preserving â€Å"physically and mentally defective individuals† and that the quality of human reproduction was diminishing (â€Å"A Note on Eugenics† 281) In her essay â€Å"Designing a Brave New World: Eugenics, Politics and Fiction,† Joanne Woiak addresses this subject by writing â€Å"[Huxley’s] ongoing support for so-called race betterment was typical of left-leaning British intellectuals in the inter-war period† (Woiak 106).Huxley’s own feelings on the subject seem mixed. Also in 1927, Huxley wrote an essay dealing with the subject of equality and democracy We no longer believe in equality and perfectibility. We know that nurture cannot alter nature and that no amount of education or good government will make men completely virtuous and reasonable, or abolish their animal instincts. In the Future that we envisage, eugenics will be practiced in order to improve the human breed and the instincts will not be ruthlessly repressed but, as far as possible, sublimated so as to express themselves in socially harmless ways (â€Å"The Future of the Past† 93).He continues to predict that education will not be the same for everyone and that this education system will teach â€Å"the members of the lower castes only that which is profitable for the members of the upper castes that they should know† (93). Huxley is arguing that the nineteenth-century ideals of democracy and universal equality are not a reality and predicts a future of selective reproduction and a defined caste system based on genetic stock. Brave New World certainly reflects this prediction; eugenics policies have been implemented but there are certainly instinctual processes, like violent passions, that have to be expressed in â€Å"socially harmless ways† – the Violent Passion Surrogates.But that sort of hope-filled view of the possible benefits of eugenics is not wholly what is at work in Huxley’s Brave New World. In that 1927 prediction, the intellectuals control the selective processes for determini ng the caste system. However, in 1932, the year of Brave New World’s publication, Huxley returns to the issue of eugenics by writing that â€Å"The humanist would see in eugenics an instrument for giving to an ever-widening circle of men and women those heritable qualities of mind and body which are, by his highest standards, the most desirable† (â€Å"Science and Civilization† 153). This is in line with his earlier views on the possible benefits of eugenics.But Huxley acknowledges that it might not be the humanist that is in charge of the process. But what of the economist-ruler? Would he necessarily be anxious to improve the race? By no means necessarily. He might actually wish to deteriorate it. His ideal, we must remember, is not the perfect all-around human being, but the perfect mass-producer and mass-consumer. Now perfect human beings probably make very bad mass-producers. It is quite in the cards that industrialists will find, as machinery is made more f oolproof, that the great majority of jobs can be better performed by stupid people than by intelligent ones (154). This is the society of Brave New World.As Mustafa Mond puts it, â€Å"The optimum population†¦ is modelled [sic] on the iceberg – eight-ninths below the water line, one-ninth above† (BNW 223). The population, as mentioned earlier, is conditioned to consume and to produce, and the eugenics policy helps create the society can perform the necessary tasks. Taken that way, the novel seems to be a satire and condemnation not of eugenics, but of eugenics run by the industrialist to create masses of dumber humans to buy and consume stuff. This then returns the mind to Huxley’s 1927 prediction of eugenics and those instincts that have to be expressed in â€Å"socially harmless ways† (â€Å"The Future of the Past† 93).Realizing the necessity for emotion, they employ â€Å"Violent Passion Surrogates† to â€Å"flood the whole system w ith adrenin† in order to satisfy what Mustapha Mond calls â€Å"one of the conditions of perfect health† (Brave New World 239). In short they are simulating the dangers of life in a safe and systematic way. Freedom of sex covers the sexual instincts and has the benefit also of providing pleasure during free-time. One of the greatest forces of keeping the workers producing is through the drug soma. â€Å"The perfect drug†¦ Euphoric, narcotic, pleasantly hallucinant†¦ All the advantages of Christianity and alcohol; none of the defects† (BNW 53-54). Soma is the release and the reward for the obedient mechanized worker of the world state.Combined with the â€Å"feelies† and all the other aspects of mass culture in the World State, soma helps keep the society in order by keeping the workers pleased. â€Å"Industrial civilization,† as Mustafa Mond puts it, â€Å"is only possible when there’s no self-denial. Self indulgence up to the very limits of imposed hygiene and economics. Otherwise the wheels stop turning. † (BNW 237). As with eugenics, Huxley’s writings on drug use varied, especially following the Second World War with his explorations into psychedelic drugs in The Doors of Perception and Heaven and Hell. But even around the time of Brave New World’s publication he often was writing on drug use.In 1931 he addressed the issue of drug as an escape in a brief essay titled â€Å"Treatise on Drugs† Everywhere and at all times, men and women have sought, and duly found, the means of taking a holiday from the reality of their dull and often acutely unpleasant existence. A holiday out of space, out of time, in the eternity of sleep or ecstasy (â€Å"A Treatise on Drugs† 304). For Huxley, drug use seems inevitable. This holiday is certainly mirrored in Brave New World. â€Å"The cause of drunkenness and drug-taking is to be found in the general dissatisfaction with reality,† h e writes in a 1932 essay titled â€Å"Poppy Juice,† an essay talking about the effects of drug policing. But Huxley continues by including the sort of people that might not be dissatisfied with life and the possibility of drug use among them.Alcohol and drugs offer means of escape from the prison of the world and the personality. Better and securer conditions of life, better health, better upbringing, resulting in more harmoniously balanced character, would do much to make reality seem generally tolerable and even delightful. But it may be doubted whether, even in Utopia, reality would be universally satisfying all the time. Even in Utopia people would pine for an occasional escape, if only from the radiant monotony of happiness (â€Å"Poppy juice† 317). This idea of people using drugs to escape monotonous Utopia seems one of the probable reasons for soma’s pervasiveness in the World State.The hypnopaedic chorus â€Å"A gramme is better than a damn† refle cts those moments when reality might not wholly satisfy; rather than cursing the situation, just take soma to escape on holiday. But escapism is not the only use of soma. Or rather, the effect of escapism soma has is not just beneficial for the individual. John Hickman, in his essay â€Å"When Science Fiction Writers Used Fictional Drugs: Rise and Fall of the Twentieth-Century Drug Dystopia,† writes that â€Å"[The] use of the recreational drug soma is one of several aspects of dehumanization made possible by the scientific expertise wielded by amoral elites† (Hickman 144). Whether or not the industrialists of Brave New World are â€Å"amoral† is beyond the scope of this essay.Nonetheless, Hickman’s point about the dehumanizing effects of soma remains true. The drug is used by the World State to keep the masses in check. One of the hypnopaedic lessons Lenina recites is â€Å"Was and will make me ill†¦ I take a gramme and only am† (BNW 104). Th e sentiment here is that thinking of past occurrences or having ambitions or fear does not help, and that soma can help keep you in the present. There is no need for rebellion or trying to better one’s position if soma can take the individual out of the negative moments. The lack of downside and the steady stream of governmental supply of soma ensure that the citizens are kept in a pleasure-filled world so that they might continue to produce and consume more.Hickman concludes, based on those later novels by Huxley and on the comparison with the mescal used in Pueblo society, that Huxley is not against drug use â€Å"as a more direct route to spiritual development, but was instead opposed to recreational drug taking that would render a population docile† (Hickman 145). In the 1931 â€Å"Treatise on Drugs†, Huxley was dreaming of a super soma-like drug when writing about the history of drugs and how all of the drugs present in the world are â€Å"treacherous and harmful†: The way to prevent people from drinking too much alcohol, or to becoming addicts to morphia or cocaine, is to give them an efficient but wholesome substitute for these delicious and (in the present imperfect world) necessary poisons†¦ The man who invents such a substance will be counted among the greatest benefactors of suffering humanity (â€Å"Treatise on Drugs† 304-305).Huxley’s perfect drug was achieved in the fictional soma. But as was the case with eugenics policies, this too fell into the hands of the industrialists who used it to benefit the mechanized society by keeping the mass culture satiated with pleasure and escapist trappings. The drug, as Hickman points out, is used to keep the masses producing and consuming, just as all other aspects of the culture had those goals in mind. Brave New World is a vision of a future that is based on Huxley’s reactions and interpretations of the 1920s. His strong favoring of an intellectual cultu re over a mass-produced comfort driven culture is abundantly made clear in the novel.In a different 1931 essay titled â€Å"To The Puritan,† Huxley pushes the idea that Fordism as a philosophy could prove destructive to humanity if pursued fully. There is no place in the factory, or in that larger factory which is the modern industrialized world, for animals on the one hand, or for artists, mystics, or even, finally, individuals on the other. Of all the ascetic religions Fordism is that which demands the cruellest [sic] mutilations of the human psyche – demands the cruellest [sic] mutilations and offers the smallest spiritual returns. Rigorously practiced for a few generations, this dreadful religion of the machine will end by destroying the human race (â€Å"To the Puritan† 238-239).